What if advertising designers could use the Sustainable Development Goals as an inspirational framework to gain true insights for campaign ideas that help to make the goals happen?
The ‘Creatives for good’ research project wants to raise awareness about the enormous importance of SDG’s among designers and communication experts. How the SDG’s framework can deepen the understanding of the real needs of people & as such be a true inspiration, a touchstone, quality label, creative trigger... The research aims to co-create a ‘toolbox’ with professional creatives in the advertising world. follow us on http://wearecreativesforgood.com/
Research unit: LABO Pro
Duration: 2017 - 2020