Creatives for good. Inge Ferwerda

Creatives for good. The communication designer as facilitator for sustainability.

  • Research unit: LABOPro
  • Course: Visual Communication

The aim of this project is to increase the sustainability potential of communication campaigns by providing insights, examples and tools for designers to be game changer. Communication designers/conceptors are ultimately inventors: solution developers, ie new products and services that can make a difference for both brands and the world.

Example Award winning Advertising Campaign 2017 "SHE MAKES A DIFFERENCE". Fearless Girl sends a powerful message: State Street Global Advisors New York City takes action to celebrate the power of women in leadership and to urge greater gender diversity on corporate boards. A Fearless Girl Statue by Kristen Visbal New York City Wall Street.

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